We utilize Salesforce as our current CRM to manage our customer data. The ideal situation here is to have a full record of your customers info on the CRM, which typically requires a ton of work to maintain. There are so many benefits to having two way sync of information, Powersync is a phenomenal tool that works with Magento that allows for exactly this.
Everything from accounts, orders, refunds as well as custom setups in SF can be two way synced removing a TON of manual labor as well as dramatically increasing productivity. There aren't many shopping cart systems that have such a direct input built in, I really think it will help set Zoey apart even further especially on the enterprise level businesses.
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