It is known that for many customers the main factor for placing an order is the possibility of having a discount. It is NOT enough to state both a product's retail price and its special price to make a customer happy. People want to know not only how much they will pay for a certain product but the percentage of the discount and actual amount of discount they will receive as well. One of the main principles that determines the work of deal sites such as Groupon is to offer various products and services with a discount of 40% and higher. In this case a psychological factor works and it is not important what the initial cost of a product was but the amount of the discount that a customer gains.
If you wish to show product discount percentage and actual discount amount next to product price, then please vote to have it added. It is a feature that can be written into Magento Community Edition but it's not available in Zoey.
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