Executive summary

HiConversion provides SaaS customer experience optimization (CXO) software to leading brands and online retailers, including L’Oreal, Lenscrafters, Finishline, Rockport, so they can grow conversions and revenue from existing web traffic. Unlike competing testing and personalization solutionds that use brute force mechanical or statistical methods to address partial aspects of the customer experience, HiConversion uses multi-patented self learning algorithms that detect and adapt to visitor preferences while performing the optimization of the whole customers experience in real time.

Differentiators

ADAPTIVE METHODOLOGY

In digital commerce visitor attributes and results are always changing. Unlike competitors who act as if the world is static, HiConversion is using self-learning algorithms to continually adapt to changes and to deliver optimum customer experiences in real time.

US Patent #8,321,359

WHOLE EXPERIENCE OPTIMIZATION
The optimum customer experience consists of many interdependent aspects. Unlike competitors who can handle only a limited number of variables and as a result can only provide a partial solution, HiConversion can simultaneously work with unlimited numbers of variables and visitor attributes to enable the optimization of the whole buying journey .
US Patent Applications: 13/998,098, 13/986,973

INTEGRATED ANALYTICS
Knowledge about what worked is equally important as getting the optimized experiences. Unlike competing solutions that require additional integration with web analytics solutions, HiConversion is a fully integrated optimization and web analytics solution which ensures unified data views, accurate measurement and attribution.

VIRTUALIZATION
CXO is only possible if business and marketing teams can optimize without ongoing IT dependency. HiConversion has invented the concept of the universal tag and visual campaign setup tools (copied in violation of US patents by competitors) that enable creation of site treatments without any programming.
US Patents: 7,779,161 and 8,499,237

Customer Value

SUSTAINABLE REVENUE GROWTH

Unlike competitors who are ignoring the time varying nature of digital commerce and delivering only temporary results, HiConversion’s adaptive algorithms are designed to continuously adapt to changes and to produce long term sustainable revenue growth.

DIRECTLY MEASURABLE RESULTS
Unlike competitors who promote running multiple tests or personalization campaigns in parallel, which produces very unreliable data, HiConversion’s whole customer experience optimization is like running one site wide campaign, which ensures accurate end-to-end results.

ACCURATE ATTRIBUTION
The ability to accurately measure end-to-end results in combination with fully integrated web analytics enable accurate attribution and increased returns from marketing campaigns.

CUSTOMER DRIVEN STRATEGY
HiConversion helps brands uncover unique customer patterns and trends, which then positively impact the overall business direction and development of the long-term competitive strategy.

Market potential

EARLY AND FAST GROWING CXO MARKET

Competitors have spend a lot of money to create awareness and to achieve 10%-15% market penetration. We are now at the beginning of the major growth wave driven by the early majority of the potential market.

OPPORTUNITY TO EXPAND BEYOND CXO
Core IP is applicable to a much broader set of use cases, including the optimization of ad spend.

WHY OUR SOLUTIONS

The Internet has created the next industrial wave called ‘the age of the customer.’ Every brand is threatened by the same challenge: deliver great customer experiences or become irrelevant and perish.

The customer experience optimization concept is very simple: match different visitors with different treatments that meet their needs and make it easy and enjoyable to transact. The challenge is that the number of matching permutations is infinitively large and that visitor attributes and preferences are always changing.

Realizing that such a complex problem can’t be solved through mechanical split testing or statistical analysis pursued by competitors, we invented and patented adaptive and virtualization technologies that are packaged as a fully integrated optimization and analytics solution.

PRODUCT CAPABILITIES

Customer Experience Optimization

• 4D Adaptive Optimization: enables site wide optimization across multiple steps in buying journeys, multiple visitor attributes, multivariate changes, …

Testing and Personalization

• A-B or Multivariate Testing (MVT): supports multi-page, multivariate, multi-element changes, …
• Targeting: broad range of targeting options including the progressive targeting based on visitor real-time behavior

Customer Experience Analytics

• 4D Analytics: ‘web analyst’ out-of-box
• Cart Abandonment Analytics: insights into every aspect of the cart abandonment
• Multivariate Analytics: interactive charts built on top of multivariate analysis engine

Virtualization

• Visual Designer: point-and click interface that enables creation of the optimization treatments without any programming

Integration

• Universal Tag: applicable to any site, small snippet of code that is the same for all pages
• Native Integration: Magento and Demandware certified integration

OUR CUSTOMERS

HiConversion is focused on digital commerce brands that are doing more than $10M in annual sales.  It’s offering is very attractive to those that already used competing solutions or those who are committed to a sustainable customer experience optimization strategy. The competitors are more successful at lower price points or when prospects do not understand the critical importance of the adaptive method.

L’OREAL

Master agreement – serving 8 different brands with general customer experience optimization capabilities.
Lancôme webinar:
http://tinyurl.com/pm9yy69

FINISH LINE

Engaged with HiConversion after a big site redesign and replatforming project failed: http://tinyurl.com/p9j5qxl. Instead of a one time big site change, Finish Line is using HiConversion to continually innovate and optimize.

LENSCRAFTERS

The core mission of their site is to support the nationwide network of stores and affiliated doctors. They are using HiConversion to optimize eye exam signups on multiple device form factors.

ROCKPORT

Ongoing optimization of the visitor’s consideration path, including targeting and multi-form factor optimization.