SEO Best Practices – Zoey Ticketing System

Managing & Creating URL Rewrites
The URL Rewrite Management tool lets you change any URL that is associated with a product, category, or CMS page. By using relevant, high-value keywords, you can improve the way the page is indexed by search engines. For many merchants, modifying catalog URLs is part of an ongoing effort to improve SEO.

Setting Meta Data & Tags
As a business owner, one of the fundamentals questions you must always ask is, “Will this help increase sales?” This is an important question to ask yourself when you’re building your online store.

Your store is loaded with places where you can enter keyword-rich meta data to improve the way search engines index your site. While in the process of setting up your store, you might have entered preliminary meta data, with the intention of finishing it later. Over time, you can fine-tune the meta data in your site to target the buying patterns and preferences of your customers.

Set which Attributes are Searchable
Product Attributes have the option to Use in Quick Search or Use in Advanced Search. Use your Meta Keywords to index popular misspellings of the item? Turn on "Use in Quick Search" to allow customers to find the item in your store without adding that misspelling to your description.

The stronger your store’s searching capabilities, the less time shoppers will take to find the products they want, and the better the chances will be that these shoppers will be converted into customers.

Setting Up Google Analytics
Get detailed statistics about your website visitors by enabling Google Analytics on your store.

Setting Up a Sitemap
A sitemap is like a table of contents that lists every category and product in your store. Each entry is linked to the corresponding landing page of the category or product. Sitemaps help search engines index your site, and also gives visitors a quick overview of the organization of your store and catalog.

A Google sitemap is an index of all the pages in your site. However, unlike your store's built-in sitemap, a Google sitemap is specifically designed to be used as a roadmap when their search bot crawls your site.

Catalog URL Options
Although you might not give it much thought at the beginning, the URLs you assign to products and categories play a major role in determining how well your site is indexed by search engines. Before you start building your catalog is an ideal time to consider the available options.

Automatic Product Redirects
Your store can be configured to automatically generate a permanent redirect whenever the URL key of a product changes. In the product record, the checkbox below the URL key indicates if permanent redirects are enabled.

Canonical Meta Tag
Some search engines penalize websites for having multiple URLs with seemingly identical content. The canonical meta tag tells search engines which page to index when there are multiple URLs that have identical or very similar content. Using the canonical meta tag can improve your site ranking and aggregate pageviews.