What is an SSL and Why Do I Need it?

A SSL Certificate is security protocol that encrypts data and sends information over a secure channel from one destination to another. Any time your customers are prompted to enter personal information, such as checkout or their account pages, they will be sent to the secure part of your site- the part utilizing the SSL. 

Our team highly recommends purchasing your own SSL for several reasons:

• Customer Confidence - Your customers will always see your domain name if you have your own SSL. Although their information is still secure, it may be a little jarring to see a different URL when they head to checkout. 
• Simplicity for you and your team - Setting up third party apps? Have additional users logging in? An SSL will mean your http (unsecure) and https (secure) sites are the same domain and you won't need to guess which you need for an integration. 
• Email Reliability - When you send emails, they are coming from the secure part of your store. If your store's email address does not match the secure URL, many mail servers are wary that this was sent as spam. Having an email address with your domain name and an SSL so you can use this domain name as your secure store will resolve this and similar issues.